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Toyota files new GR trademarks for Corolla & C-HR

5410 Views 10 Replies 4 Participants Last post by Haskins, Apr 2, 2020

Haskins

Discussion Starter · Mar 31, 2020

Toyota has plans to expand the GR brand to multiple vehicles in its lineup.

The filed trademark applications in Australia for the following cars:

GR Corolla:
Trade Mark 2076261 | IP Australia | Trade Mark Search

C-HR GR-Sport:
Trade Mark 2076262 | IP Australia | Trade Mark Search

C-HR GR-S:
Trade Mark 2076263 | IP Australia | Trade Mark Search

The GR Corolla makes a lot of sense and I'm glad to see Toyota making a sporty compact sedan like the Civic SI. But I'm a bit surprised to see the GR name being attached to the C-HR.

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1 - 11 of 11 Posts

St00k

· #2 · Mar 31, 2020

Yea. the C-HR is a dud.

GR Corolla could actually be decent... if they do it properly.

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Reactions: 2

Haskins

Discussion Starter · #3 · Mar 31, 2020

St00k said:
Yea. the C-HR is a dud.

GR Corolla could actually be decent... if they do it properly.

If Toyota can work the same magic they used on the Yaris for the Corolla I think it'll be fantastic.

As for the C-HR, all I can think of is the "Nismo" version of the Nissan Juke...

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jkim85

· #4 · Mar 31, 2020

The GR-S Corolla is Toyota's answer to the Civic Type-R. Toyota is really focusing on improving its image with sporty models to increase overall brand desirability and lower the average age of its customers.

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Reactions: 1

Haskins

Discussion Starter · #5 · Mar 31, 2020

jkim85 said:
The GR-S Corolla is Toyota's answer to the Civic Type-R. Toyota is really focusing on improving its image with sporty models to increase overall brand desirability and lower the average age of its customers.

I really hope it can be a true rival to the Civic Type-R. Toyota has the resources to pull it off, but they need to execute properly. They stumbled with the Supra but they seem to be on track with the Yaris.

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St00k

· #6 · Mar 31, 2020

I really don't see it being a Civic Type R rival, but maybe. If it was Corolla hatch based!

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jkim85

· #7 · Apr 1, 2020

It looks like Australian media have already reached out to Toyota for comment.

Toyota GR Corolla, C-HR GR-Sport trademarks appear in Australia

Trademark registration may hint at Toyota Gazoo models in Aus

www.caradvice.com.au

"We have no announcements today on the introduction to Australia of 'GR Corolla', 'C-HR GR-Sport' and 'C-HR GR-S', except to say that we would not rule any of these out for Australia," a Toyota spokesperson told CarAdvice.

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