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Toyota files new GR trademarks for Corolla & C-HR

5410 Views 10 Replies 4 Participants Last post by  Haskins
Toyota has plans to expand the GR brand to multiple vehicles in its lineup.

The filed trademark applications in Australia for the following cars:

GR Corolla:
Trade Mark 2076261 | IP Australia | Trade Mark Search

C-HR GR-Sport:
Trade Mark 2076262 | IP Australia | Trade Mark Search

C-HR GR-S:
Trade Mark 2076263 | IP Australia | Trade Mark Search

The GR Corolla makes a lot of sense and I'm glad to see Toyota making a sporty compact sedan like the Civic SI. But I'm a bit surprised to see the GR name being attached to the C-HR.
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Yea. the C-HR is a dud.

GR Corolla could actually be decent... if they do it properly.
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Yea. the C-HR is a dud.

GR Corolla could actually be decent... if they do it properly.
If Toyota can work the same magic they used on the Yaris for the Corolla I think it'll be fantastic.


As for the C-HR, all I can think of is the "Nismo" version of the Nissan Juke...
The GR-S Corolla is Toyota's answer to the Civic Type-R. Toyota is really focusing on improving its image with sporty models to increase overall brand desirability and lower the average age of its customers.
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The GR-S Corolla is Toyota's answer to the Civic Type-R. Toyota is really focusing on improving its image with sporty models to increase overall brand desirability and lower the average age of its customers.
I really hope it can be a true rival to the Civic Type-R. Toyota has the resources to pull it off, but they need to execute properly. They stumbled with the Supra but they seem to be on track with the Yaris.
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I really don't see it being a Civic Type R rival, but maybe. If it was Corolla hatch based!
It looks like Australian media have already reached out to Toyota for comment.


"We have no announcements today on the introduction to Australia of 'GR Corolla', 'C-HR GR-Sport' and 'C-HR GR-S', except to say that we would not rule any of these out for Australia," a Toyota spokesperson told CarAdvice.
The PR folks NEVER say anything useful. They just repeat a corporate line. Why eve bother talking to them....
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Here is a rendering of how the GR Corolla hatch could look.

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The back end on the Corolla looks sweet. Hopefully the aggressive roof spoiler isn't just for looks...
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The back end on the Corolla looks sweet. Hopefully the aggressive roof spoiler isn't just for looks...
Those wheels look great as well.
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