I have a hard time believing that the oil industry would come out with 0W oils just to satisfy whiners. Your biases are getting the better of you
It’s big money to supply to OEMs a zero weight oil to help them meet EPA standards. If I’m an auto manufacturer, and I can get slightly less emissions on startup with a 0w oil instead of the 5w or 10w - that’s worth a lot of money. It would be a lot costlier to try and engineer a system to make the engine burn cleaner at startup or something similar.
He isn’t arguing that 0w oils will grenade your engine. If you want your car to meet the OEM specifications for lubricity, emissions, efficiency and detergency- use the dealer 0w-20. If you want a different blend of benefits (let’s say greater protection, better long term stability, shear characteristics and so on) and are willing to accept a trade off (minuscule changes to emissions etc) then a 0w oil isn’t the best choice.
I can personally attest to the concept the multi weight oils are not necessarily the best for your engine. I live in a VERY hot climate, and I use legit straight weight (SAE 50) in my V twin motorcycle engines. The engines run cooler and the top ends are objectively quieter - despite being cammed fairly aggressively and using hydraulic lifters. With 20w-50 Mobil 1, the bikes ran hotter and noisier and the oil broke down noticeably faster.
The concept here is that the farther away the two numbers are (XXw-XX), the less stable they are. They can protect better in cold climates - but unless you live somewhere very, very cold a 5w is more than sufficient.