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Mitsubishi announced that they're bringing back Ralliart after shutting it down in 2010. Looks like they're starting off their focus with their pickup truck the Triton/Strada.


Mitsubishi is bringing back the storied Ralliart brand, the brand's high-performance and motorsports division which paused its operations in 2010. After an 11-year hiatus, it seems like the Diamond brand is reviving the division in Japan – all in the effort to bring back the Mitsubishi-ness of its cars.

This news is confirmed through Mitsubishi FY2020 financial report that was released on May 11, 2021. There were other details on the financial report that shows the automaker's plans in the ASEAN market, but what piqued our interest was the return of Ralliart.

Gaining popularity in the '80s, Ralliart has become a banner for Mitsubishi for rally races, including the World Rally Championships. Details of the revived Ralliart are scarce at this point, but reports from Japan said that it will be both ushering in products such as Ralliart parts and accessories, as well as involvement in motorsports.

Based on the images included in the FY2020 financial report, it looks like the midsize pickup truck Mitsubishi Triton (called the Strada in other markets) will be the first to adopt the Ralliart treatment, but it's unclear whether it's for the current model or the upcoming next-generation model that's set to arrive next year.
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