[ae86ron]

Lexus Is Hitting Reset

Lexus is reimagining itself, Ferrari needs a new CEO, and Elon Musk. All that and more in The Morning Shift for February 1, 2021.

jalopnik.com

What do you guys think about Lexus’ new branding? I wonder how special it will be, like will they finally unveil solid-state batteries for mass production, and how this change could affect Toyota in the foreseeable future.

 

[R-Ozzy]

If Lexus goes fully electric that would be quite the change given how slow Toyota has been to EVs in general.

 

[apex]

If Lexus goes fully electric that would be quite the change given how slow Toyota has been to EVs in general.

Lexus does need some reinventing and EVs will serve them more now than it will for Toyota.