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Tried to pre-order a GR86 at the local Toyota dealer, and a BRZ at the local Subaru dealer. The Toyota dealer wanted $3K above MSRP and would not budge, even saying "Call around the area, you won't find a lower price." There was one BRZ Limited / MT at the Subaru lot and they were asking $47K. Sales guy said that he would take an order from me for delivery, but he couldn't guarantee the price. He said they would mark it to the market price whenever it arrived. So I didn't place an order. If other potential buyers do the same as I have I can easily see Subaru/Toyota mistaking lack of orders for lack of interest and cutting back on production plans leading to sustained higher prices leading to sustained low orders... I can wait, it's a want and not a need, but I'm also re-opening my search for other brands. GTI and MX-5 are awesome cars, too, and a new Z is coming...